PaymentCloud & KurvPay Review: Our Experience, Concerns, and What Merchants Should Know

PaymentCloud & KurvPay Review: Our Experience, Concerns, and What Merchants Should Know

Summary of our experience

We applied for a merchant account with PaymentCloud. Their marketing says they help high risk and low risk merchants get approved quickly. Our business is not high risk, yet after completing onboarding, sharing sensitive details like SSN or SIN and banking information, PaymentCloud told us they had submitted our file to First Data and Nuvei and that both declined the application. Our primary point of contact at PaymentCloud was representative Frank Riffe. This article is our review to help other merchants evaluate PaymentCloud, KurvPay, and the associated organizations.

Who are PaymentCloud and KurvPay

PaymentCloud is a U.S. based payment services provider that promotes solutions for both high risk and standard merchant categories. In 2024, PaymentCloud was acquired by Electronic Merchant Systems. EMS has since rebranded to Kurv and markets merchant services under KurvPay. You will see all of these names connected, which can be confusing to small businesses researching "PaymentCloud reviews" or "KurvPay reviews."

What we were told happened with our application

According to PaymentCloud, our application was submitted to First Data and Nuvei. We were later informed that both declined the account. We share this to document our experience. We do not have independent visibility into the underwriting decisions those acquirers made, since acquiring banks do not disclose detailed decline rationales to applicants through third parties.

Why merchants may feel frustrated

1. Time cost

The process required significant back and forth, document uploads, and explanations. When an application ends in a decline at the acquirer level, the merchant can feel that time was wasted.

2. Sensitive data exposure

Applications typically require SSN or SIN, date of birth, government ID, void cheque or bank letter, and business financials. It is reasonable to worry about privacy and security when multiple parties are involved.

3. Expectations vs reality

Sites that emphasize "high risk merchant accounts" set an expectation of approvals. The reality is that approvals depend on acquirer risk rules, chargeback exposure, product type, and history. Even non high risk merchants can be declined.

Our concerns and consumer-protection perspective

This section reflects our opinions and worries based on our experience. If you are deciding between processors, evaluate these points:

• Data handling

We worry about how sensitive information is stored and shared during multi party underwriting. Processors do have privacy policies that describe uses such as submitting files to banks, card brands, gateways, and fraud prevention vendors. Read these policies, understand opt out options, and ask how long your data is retained if you are not approved.

• Lead brokerage vs underwriting control

Some payment companies act primarily as distributors or ISOs, not as the bank itself. They help package and submit your file to acquiring banks like Fiserv (First Data) or Nuvei. If that is the model, the processor may not control the final decision. Clarify up front which entities will review your file.

• Mixed public reviews

Public reviews show both praise and complaints. Merchants frequently search "PaymentCloud scam," "PaymentCloud complaint," "PaymentCloud complaints," "KurvPay scam," and similar keywords because they want to see real outcomes. Read multiple sources, not just a single directory or testimonial.

Important note

We are not asserting that PaymentCloud or KurvPay sell personal data or commit identity theft. Our view is that merchants should practice due diligence, verify privacy commitments, and proceed carefully when sharing sensitive information.

What PaymentCloud says about privacy and data use

PaymentCloud's posted privacy policy explains that the company collects nonpublic personal information in order to provide services, and that it may share that information with affiliates and non affiliated companies for everyday business purposes such as processing transactions, fraud monitoring, responding to legal requests, and with payment partners like banks, card brands, ACH operators, and gateways. The policy also provides a contact phone number and email for privacy requests and notes an implementation date of February 2024.

Who are the acquirers mentioned to us

• First Data is now part of Fiserv following a 2019 acquisition. Fiserv is a large global payments and fintech provider and continues to operate merchant acquiring services.

• Nuvei is a Canadian headquartered acquiring and payments technology company that supports local acquiring in Canada and global processing.

We include this context because the names "First Data," "Fiserv," and "Nuvei" appear in many merchant account conversations and can be confusing.

Our recommendation if you are considering PaymentCloud or KurvPay

1. Ask for transparency before you apply

• Which acquiring banks will see your file

• The approval odds based on your industry and chargeback profile

• Specific documents that will be shared downstream

2. Minimize exposure of sensitive data until necessary

Provide only what is required for prequalification, then share full documents once you are comfortable with the bank pipeline and data retention policy.

3. Request the bank decision in writing

If declined, ask whether you can see a reason code or general rationale. You may be able to fix the trigger and reapply elsewhere.

4. Compare with at least two other options

Speak with a direct acquirer or a different ISO for a second opinion. Pricing and underwriting tolerance vary.

5. Protect yourself

If you are worried about misuse of your information, consider placing a fraud alert or credit monitoring on your personal credit file. Keep a record of every document you submitted and to whom.

Company names, addresses, phone numbers, and contact details

PaymentCloud

• Legal or trade name: PaymentCloud, LLC

• Main address: 16501 Ventura Blvd, Suite 300, Encino, CA 91436

• Main phone: (800) 988 2215

• General site: paymentcloudinc.com

• General email addresses seen publicly: salessupport@paymentcloudinc.com, support@paymentcloudinc.com

• Stated business focus: high risk and standard merchant processing, embedded payments, integrations, industry specific solutions

Electronic Merchant Systems and Kurv/KurvPay

• Parent organization and brand owner: Electronic Merchant Systems, LLC, now rebranding as Kurv with KurvPay as a payment product brand

• Headquarters address: 250 W. Huron Rd., Suite 400, Cleveland, OH 44113

• Main operator line: (800) 726 2117

• Customer support: (800) 615 1330

• Sales (HQ listing): (216) 674 5708

• Websites: emscorporate.com, kurvpay.com

• Notes: EMS lists multiple regional offices across the United States. Public materials and news indicate the corporate rebrand from Electronic Merchant Systems to Kurv in 2025.

Other names you may see when researching

• First Data, now part of Fiserv

• Nuvei

These firms are acquiring banks and payments companies that underwrite and board merchant accounts. Applications submitted by an ISO or payment facilitator may be approved or declined by these acquirers.

SEO section: common keywords people search

To help other merchants find this review, here are common search phrases that align with how users search for information:

• PaymentCloud review, PaymentCloud reviews, PaymentCloud complaints, PaymentCloud complaint, PaymentCloud scam

• KurvPay review, KurvPay reviews, KurvPay complaints, KurvPay complaint, KurvPay scam

• Electronic Merchant Systems review, EMS reviews, EMS complaints

• PaymentCloud high risk merchant account, high risk credit card processing review

• PaymentCloud Encino address, PaymentCloud phone number, KurvPay phone number

• First Data decline, Fiserv decline, Nuvei decline, merchant account declined what next

Our verdict

Based on our experience, we do not recommend PaymentCloud for businesses that want a straightforward, bank direct approval with minimal data sharing. We advise caution, careful reading of privacy policies, and getting clarity on which acquirers will see your file. If you proceed, document every step, ask for decline reasons, and compare with at least two other providers. If you share sensitive data and later choose not to proceed, submit a formal request to limit marketing communications and ask how long your data will be retained.